AGCO Application Equipment launches redesigned

AGCO, Your Agriculture Company (NYSE: AGCO), Duluth, GA – Sept. 8, 2010 – A new, more user-friendly redesign of the AGCO Application Equipment website gives application professionals, producers and dealers quick and easy navigation through the entire line of AGCO brands found at

“The redesign is a natural progression of what we started when we launched the website in 2009,” explains Mark Sharitz, director of marketing for the AGCO Application Equipment Division. “The significant product innovations we’ve introduced, combined with the wealth of knowledge our team has in the application business, gives us a lot to showcase. The enhancements we’ve made to the site make it much easier for customers and dealers to access the information they need and create a centralized source for all things related to application equipment while also reflecting our commitment to be a trusted resource and leader in the application industry.”

New features to include AGCO Compare, which allows browsers to evaluate an AGCO product side-by-side with up to three other products. Visitors also will find in-depth information, literature, product specifications and high-quality images for the exciting new 2011 RoGator and TerraGator models and information on a wide range of SpraCoupe and Willmar products. How-to videos and customer testimonials also will be included.

Mainstays to the site include full details about financing options available from AGCO Finance and links to, a dealer locator, and AGCO Answers, a customer service center for questions about AGCO products, parts and other services. Ag retailers who visit before Oct. 31 can submit their nomination for Operator of the Year, an annual program that recognizes the best operators in the custom application industry.

In addition to being a single source for application professionals, is the destination for equipment fans. The AGCO online store offers a wide selection of headgear, apparel and specialty items, while the Fun Zone includes digital wallpapers and screensavers for equipment enthusiasts.

For more information about AGCO Application Equipment, visit or your local AGCO Application Equipment dealer.

RoGator®, TerraGator®, SpraCoupe®, and Willmar® are registered trademarks of AGCO Corporation.