BASF offers new opportunities to help growers manage risk, increase efficiency and maximize yield


RESEARCH TRIANGLE PARK, NC - BASF Crop Protection today announced several 2012 offers and partnerships to help growers get the most out of every acre. Together, these offers provide growers opportunities to manage risk, increase efficiency and maximize yield.

These initiatives include offering partial purchase price rebates in the event of certain commodity price fluctuations — Investment Advantage; a newly expanded Headline Advantage offer; an interest-free financing tool — Finance Advantage; and a partnership to help growers save on crop insurance premiums — Insurance Advantage.

"BASF is committed to providing innovative crop protection solutions to growers to help increase yield, and in turn, profitability," said Paul Rea, Vice President of U.S. Crop Protection for BASF. "BASF will provide unmatched opportunities in 2012 for growers to improve yield, mitigate risk and manage costs."

Stepping up to the challenge
In a recent study conducted by BASF*, it was found that the volatility of today's commodity markets has caused growers to be more focused than ever on managing risk. The study showed 85 percent of growers said it would be difficult or somewhat difficult to manage risk associated with commodity price volatility expected in the 2012 growing season. On the other hand, 86 percent of growers surveyed said they would be more willing to invest in their crops to push yields when commodity prices are high.

The BASF research shows the top concerns for growers over the next three years are managing risk associated with commodity price volatility, increasing profitability and managing input costs. The same study indicates that most growers are willing to invest in pushing yield so long as there's a reasonable chance that the reward outweighs the risk.

"The latest BASF grower offers were developed specifically to help growers tackle some of the most demanding challenges they'll face in 2012," Rea said. "We look forward to partnering with growers to help them minimize risk, increase efficiency and maximize yield, with the ultimate goal of getting the most out of every acre and maintaining profitability for years to come."

Investment Advantage
BASF Investment Advantage is a unique offer in the agriculture industry. Growers who purchase at least 300 acres worth of three products within a BASF High Yield Package by March 15, 2012, may receive a partial rebate of their qualifying High Yield purchases if the BASF Harvest Price for the corresponding commodity ends below the BASF Established Starting Price1.

"When commodity markets are high, there's an opportunity for growers to achieve unprecedented profit," Rea said, "but today's markets are also unpredictable. Investment Advantage may help growers manage risk and give them an opportunity to increase yield with BASF crop protection solutions."

Headline Advantage
The Headline Advantage offer from BASF has expanded to include more BASF fungicides for the 2012 season. Growers who purchase two BASF products by March 15, 2012, may qualify to save up to 20 percent on certain purchases of Headline® fungicide, Headline AMP™ fungicide and TwinLine® fungicide2.

Finance Advantage
BASF is again partnering with John Deere Financial to bring growers Finance Advantage. With this offer, growers who choose to finance the qualifying purchase of two or more BASF products by March 15, 2012 will receive no payments and no interest until December 20123. Growers can increase their bottom line by saving money with interest-free financing.

"Our recent study found that more than half of growers surveyed said they would like crop protection companies to help them secure affordable financing options for their herbicide, fungicide, insecticide and seed treatment options," Rea said. "The BASF Finance Advantage has been well-received by growers and we're happy to continue our partnership with John Deere Financial to provide it."

Insurance Advantage
Two states have been added to Insurance Advantage for 2012. Corn growers can take advantage of this BASF offer through a partnership with Rural Community Insurance Services (RCIS). Qualifying growers who protect their corn acres with a Crop Hail Policy and Green Snap Lodging4 wind protection endorsement through RCIS can qualify for free Extra Harvest Expense coverage by using Headline or Headline AMP fungicide. Growers in 10 Midwestern states5 are eligible for this offer, including: Iowa, Illinois, Indiana, Minnesota, Missouri, Nebraska, Ohio, Wisconsin, and, new for 2012—Michigan and Kentucky.

For complete information on these grower offers, visit

*For full survey results, please contact [email protected]

To learn more about BASF Crop protection products, visit, like us on Facebook and follow us on Twitter.

Not all offers are available in all states. Qualifying conditions apply. For full terms and conditions and to learn which offers you may be eligible for and are available in your area, visit or talk to a BASF Authorized Retailer.

1Since timing and commodity prices will vary, BASF does not and cannot guarantee any level of rebate.

2Only purchases from BASF Authorized Retailers will be eligible for reward payments. A list of all BASF Authorized Retailers is available on the website at BASF reserves the right to assign BASF obligations (including the obligation to make payment), in whole or part, under this offer to a third party without notice to, or the consent of, the Grower. BASF reserves the right to cancel or modify this offer at any time without any notice. The second BASF product purchase must be equal to or greater than $2,000. Please review offer for all related details and additional terms and conditions.

3The initial combined purchase must be at least $10,000, with second product purchase being at least $2,000. Offer ends March 15, 2012. No payments and no interest, which may be prior to delivery, until the customer's December 2012 payment due date when the entire transaction is due in full. Offer limited to John Deere Financial multi-use account customers with an available Special Terms credit limit. After the promotional period, interest charges will begin to accrue at the rate provided in the John Deere Financial Multi-Use Account Credit Agreement. Subject to John Deere Financial approval and merchant participation. Offer limited to qualifying products and minimum purchase requirements. See your local BASF retailer for complete details. John Deere Financial multi-use account is a service of John Deere Financial, f.s.b.

4Underwritten by Fireman's Fund Insurance Company, 777 San Marin Drive, Novato, CA.

5Pending State Department of Insurance Approval