DLG and AEM announce long-term alliance

(DLG). DLG (German Agricultural Society), the organizer of Agritechnica, the world's largest agriculture machinery show, and the Association of Equipment Manufacturers (AEM), organizer of the new agricultural trade show AG CONNECT Expo, today announced a long-term alliance. The alliance includes a plan to coordinate show dates that will allow agriculture producers to attend a major international agriculture trade show each year. The next Agritechnica show will be held November 10-14, 2009 (preview days are November 8-9) at the Fairgrounds in Hanover, Germany. The inaugural AG CONNECT Expo is slated for January 13-15, 2010 (preview day January 12 by special admission) at the Orange County Convention Center in Orlando, Florida.

Both Agritechnica and AG CONNECT Expo 2010 are organized with a focus on providing a world-class event with top value and the highest quality experience for registrants. The philosophy shared by the shows is to provide customers with the full agriculture trade show experience. For 120 years the DLG exhibition has highlighted technological advance favored by agriculture producers. AG CONNECT Expo 2010 has a parallel concept that will provide a global gathering place in the United States for agriculture producers, manufacturers and agribusinesses.

Martin Richenhagen is CEO/Chairman of the Board/President/Director of AGCO Corporation, Duluth, Georgia, and AEM’s Chairman of the Board in 2009. “Agritechnica and AG CONNECT Expo 2010 are a perfect fit to develop the global agricultural presence that will benefit both shows. The timing of this strategic alliance could not be better. It signals that AG CONNECT Expo 2010 will be even more successful in reaching out to international agriculture markets, while adding even greater value to the trade show experience for top agriculture producers,” said Richenhagen.

DLG President Carl-Albrecht Bartmer, said DLG and Agritechnica’s alliance with AG CONNECT Expo 2010 is a further step in the plan to increase DLG’s global outreach.

“Agriculture is a key industry, which is dynamic and global – crop and animal production is interconnected, from Europe to the Americas to Asia. Partnering with AEM will provide enhanced services to DLG’s networks and to our trade show attendees from every country.”

Doug DeVries, AEM Ag Executive Committee Chairman and Sr. Vice President, Agricultural Marketing for North America, Australia and Asia at John Deere in Moline, Illinois, said, “Ag equipment technology allows today’s farmers to work nearly three-andone-half times more land than their predecessors did in 1900. Their needs are different, the crops are different and the rules governing production practices are different. Expectations are changing for what equipment will do for farming operations, and AG CONNECT Expo 2010 is the place to experience the future of global innovation in America.”