Headline® Advantage offers increased opportunity for positive returns in 2011

RESEARCH TRIANGLE PARK, NC, November 1, 2010 – Growers using Headline® fungicide for the 2011 growing season can receive improved returns on their investment in many ways. Headline users will continue to see superior disease control and Plant Health benefits, and are also eligible to save money through the Headline Advantage and Farm Plan™ offers.

Headline Advantage

Headline Advantageoffers growers an opportunity to earn a $100 per gallon rebate on Headline purchases made by March 15, 2011 from authorized BASF retailers.

“In these economic times, we realize it is extremely important for growers to maximize yield and protect their investments,” said Reed Barrett, Market Manager for BASF. “On-farm trials and research have shown that Headline helps maximize yield potential. We want to ensure that every grower who wants to get the most out of every acre has access to Headline, and this offer helps to do that.”

For more information on Headline Advantage, growers should visit www.headlineadvantage.com <http://www.headlineadvantage.com>  or consult with their authorized BASF retailer.
Farm Plan Offers Additional Incentives

BASF has also teamed up again with Farm Plan to provide growers another way to save on their purchases for the 2011 season.

Under the 2011 program, growers can finance a purchase of two or more BASF crop protection products—such as Headline fungicide and Kixor® herbicide technology—through Farm Plan with zero percent interest and no payments for 180 days. To take advantage of this offer, growers must make a purchase using their Farm Plan account by July 15, 2011.  For more details, growers should contact their authorized BASF retailer, or find out more at www.financingoffer.basf.us. See full terms and conditions of the Farm Plan offer at www.farmplan.com.