Headline® fungicide and Kixor® herbicide technology named No-Till Farmer products of the year

RESEARCH TRIANGLE PARK, NC – Kixor® herbicide technology and Headline® fungicide were named top no-till products of 2010 for weed and disease control today at the 19th Annual National No-Tillage Conference in Cincinnati, Ohio. This was the first time that Kixor was eligible for the award, and marks the fifth consecutive year Headline has been selected as a product of the year.

“BASF is committed to providing solutions that help growers protect – and even increase – yield potential bycontrolling tough broadleaf weeds, addressing yield-robbing diseases, and improving Plant Health,” said Paul Rea, Vice President, U.S. Crop Operations, BASF. “Kixor was widely successful in its first year as it offers growers a great resource for battling resistant weeds. Headline continues to offer growers the excellent disease control needed to provide Plant Health benefits and help maximize yield.”

Kixor herbicide technologyis the most successful new herbicide launch in more than two decades, according to data from Doane’s Agricultural Report. Applied to more than 10 million acres in its first year, Kixor is designed to provide enhanced burndown and residual control for 70 of today’s hard-to-control broadleaf weeds, including those resistant to glyphosate, ALS and triazines.

Growers continue to recognizeHeadline, the No. 1 crop fungicide on the market and leader in disease control and Plant Health. Growers see benefits including stress tolerance, better standability and improved yield potential. Headline, the most researched fungicide on the market, has consistently shown an increase of 12 to 16 bu/A in corn, and 4 to 8 bu/A in soybeans in six years of on-farm trials.  

“Both Kixor and Headline were brought to the market after years of research highlighting growers’ needs,” Rea said. “At BASF, we continue to invest in research and development so we are able to provide growers new, innovative products to help them get the most out of every acre.”

Accepting the awards at the luncheon on behalf of BASF was Bryan Perry, Kixor Marketing Manager.