Kixor® herbicide technology applied to more than 10 million acres in first year

Growers get the most out of every acre with new tool in their weed control arsenal

RESEARCH TRIANGLE PARK, NC, August 11, 2010 – Kixor® herbicide technology has been the largest new herbicide product launch in two decades because it offers growers a new solution to address weed control issues. Launched in September 2009, the unique chemistry powers a family of products specifically designed to solve the toughest broadleaf weed challenges facing growers today.

“BASF recognized emerging trends in the marketplace and developed a product to meet growers’ need for a herbicide that will knock out tough-to-control weeds,” said Mike Hofer, Kixor Marketing Manager. “With Kixor applied to more than 10 million acres in its first year, it’s clear that BASF has developed a product for growers that helps them get the most out of every acre.”

Kixor has been successful in part because it addresses two of the most common challenges faced by growers – managing input costs and protecting yields – by controlling broadleaf weeds quickly and providing residual activity on tough broadleaf weeds.

“If you miss weeds early, they get bigger and tougher to control, and require additional applications. Usually those other applications are at higher herbicide rates – costing more money. Kixor can manage input costs and save money by controlling weeds fast and completely the first time,” said Dr. Dan Westberg, Technical Market Manager, BASF.

Industry Response to Kixor herbicide technology

John Heath of Plum Creek Agriculture Enterprises, LLC sees the addition of the Kixor family of products as a major advantage for Plum Creek customers. “Kixor is going to play a major role for our business from the standpoint that it’s going to give us another alternative. That will help us to combat some of the weed problems that we deal with on a regular basis in our farming practices,” he said. “Especially in our no-till and minimum till situations, it’s going to play a big role in helping us control some very tough weeds in the future.”

A recent BASF-commissioned survey of growers indicated that 56 percent of survey participants feel that glyphosate resistance has led to increased weed control challenges, especially for tough resistant weeds, such as giant ragweed, lambsquarters and marestail. To address these resistance issues, growers are actively looking to new herbicide technologies, like Kixor, to combat glyphosate, ALS inhibitor and triazine resistant weeds.

Kixor is ideal on ALS, glyphosate, and triazine resistant weeds because its unique chemistry provides broad spectrum foliar and residual broadleaf weed control across a wide range of crops. As the only product in the pyrimidineodione class of chemistry, it provides a new resistance management tool.