The Mosaic Company Launches MicroEssentials® Social Media Sites
to Discuss the Value of Fertilizer Technology


PLYMOUTH, Minn. (September 24, 2013) — The Mosaic Company has launched three new social media sites aimed at sharing expertise and building a peer community for retailers and growers seeking to advance their crop nutrition knowledge and elevate the role of micronutrients in their crop production systems.

With one in ten North American farmers applying MicroEssentials premium fertilizer to their farm fields, Mosaic recognized a customer need for social and mobile communication about micronutrients. The MicroEssentials Facebook, Twitter and YouTube sites will promote timely industry news, fertilizer technology information and agronomy advice.  

“Mosaic wants to help retailers and farmers more easily discuss and exchange ideas about balanced crop nutrition and high-yield cropping systems,” said Kevin Kimm, Senior Director of Marketing and Agronomy at The Mosaic Company. “The MicroEssentials social sites will not only help our commercial and agronomy teams provide research updates, discuss trends and answer questions but they will also help us learn from farmers and our retail partners, ultimately advancing the crop nutrition industry.”

MicroEssentials with patented Fusion™ technology combines nitrogen, phosphorus, sulfur and zinc into one uniquely formulated, nutritionally balanced granule—creating a single source for balanced crop nutrition.

Connect on social media to join the discussion and share ideas at:

For more information on the MicroEssentials product portfolio and to find a MicroEssentials retailer near you, visit

About The Mosaic Company 
The Mosaic Company is one of the world’s leading producers and marketers of concentrated phosphate and potash crop nutrients. Mosaic is a single-source provider of phosphates, potash fertilizers and feed ingredients for the global agriculture industry. More information on the company is available at