RESEARCH TRIANGLE PARK, NC, November 8, 2012-- Today, BASF launched a comprehensive new resource to help farmers develop effective weed control programs – the Advanced Weed Control website . Created by BASF with input from farmers, this resource arms farmers with the latest expert information, recommendations and insights on effective weed control based on geography.
“Farmers told us that herbicides are increasing in importance for their operations, especially due to the rise in glyphosate resistant weeds,” said Dan Westberg, Ph.D., Technical Market Manager, BASF. “And, that herbicide effectiveness for the weeds on their farm is top priority. The Advanced Weed Control website provides information to help growers achieve clean fields – which translates to higher yields.”
The website combines maps and simple prompts to help visitors evaluate BASF weed control solutions based on their geography, weed pressure and crop. This information is enhanced with informational videos from local agronomists and weed scientists to develop a comprehensive, sustainable weed control program.
“Weed control isn’t one size – or herbicide – fits all anymore,” said Westberg. “BASF provides the most herbicide sites of action in the industry, which can be tailored with the Advanced Weed Control online resource to address the key weeds farmers are facing.”
Visitors to the site will find product and weed control strategy recommendations that combine to build an effective program, such as application tips for herbicide stewardship and maximum performance or prioritizing fields for a preemerge residual herbicide to manage tough weeds.
About BASF Advanced Weed Control
Advanced Weed Control from BASF is an unmatched portfolio of proven herbicides with the most sites of action offered by any manufacturer. These flexible, effective herbicides can be combined and customized to meet specific crop and agronomic needs.
In 2012, BASF added three new solutions to its Advanced Weed Control portfolio, Optill PRO herbicide, Armezon herbicide and Zidua herbicide, as well as submitted Engenia herbicide for registration.
These launches demonstrate the commitment of BASF to provide solutions, technical support and educational tools to help growers implement a weed control program based on herbicide best practices. This includes proactive weed resistance management, such as utilizing herbicides with different sites of action, and planning appropriately to help ensure effective, on-target applications.
About the Crop Protection division
With sales of € 4.1 billion in 2011, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com  or follow us on twitter: www.twitter.com/basfagro .
BASF – The Chemical Company
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $20 billion in 2011. For more information about BASF’s North American operations, visit http://www.basf.us .
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com  .
Engenia herbicide is not registered and not available for sale. This press release is provided for informational purposes only and is not intended to promote the sale of this product.
Any sale of this product after registration is obtained shall be solely on the basis of the EPA approved product label(s), and any claims regarding product safety and efficacy shall be addressed solely by the label(s).
Always read and follow label directions.
Armezon and Engenia are trademarks of BASF.
Optill and Zidua are registered trademarks of BASF.
©2012 BASF Corporation. All Rights Reserved. APN 12-01-079-0006hb-15