RevealTMFoliar for corn, soybeans is first foliar crop onput

Milwaukee, WI, December 17, 2007: Reveal Foliar, the first foliar product containing LCO Promoter Technology®, has been added to the lineup of crop onputs from EMD Crop BioScience.

Applied post-emergence, Reveal Foliar can offer growers more vigorous growth and healthier, greener crops through enhanced photosynthesis and sugar production. In corn, growers will see increased stalk girth, which decreases the potential for lodging. In soybeans, Reveal Foliar encourages earlier canopy closure, conserving soil moisture and reducing weed pressure. In both crops, growers will see the benefits of advanced ear and pod development.

"The foliar spray option opens up new opportunities and flexibility for growers," says John Hren, North American Marketing Manager with EMD Crop BioScience. "Because it's a foliar application, Reveal Foliar is an ideal complement to Roundup and other tank mix partners, which makes it convenient for growers looking to enhance plant growth and achieve better yields without adding a trip across the field."

LCO Promoter Technology is a unique, naturally occurring molecule that enhances plant development by turning on plant growth processes. Different from the direct root response of formulations that are applied on-seed or in-furrow, Reveal Foliar increases photosynthesis and sugar production when applied to foliage. But just like the other crop onputs, the end result is a stronger, healthier start for plants, helping the crop better endure the inconsistencies of environmental pressures.

"Seed-treating soybean growers are familiar with the LCO molecule in Optimize®, but this opens up new opportunities to corn and soybean growers who are already spraying a fungicide or herbicide" says Hren. "They won't need an extra pass, and based on our trial data, they'll be able to try Reveal Foliar with confidence."

Field trials of Reveal Foliar from 2004 through the 2007 season detail outstanding and consistent results. In soybeans, the mean yield response was at 3.4 bu/a, with positive results recorded in more than 82 percent of plots. In corn, a mean yield response of 7 bu/a was recorded, with positive responses found in 94.4 percent of trials.

Because research has also shown that multiple applications of LCO Promoter Technology in the same season can provide cumulative benefits, Reveal Foliar represents a chance for corn and soybean growers to increase their ROI even further. In corn, EMD Crop BioScience has recently introduced TorqueTM IF, an in-furrow treatment for corn, and soybean growers are already familiar with Optimize, a seed-applied formulation of LCO Promoter Technology. Hren says a post-emergence treatment of Reveal Foliar can enhance the effects of either of these early-season treatments.

"This is a case where 1+1 = more than 2," says Hren. "For example, you can treat the soybean seed with Optimize, then come back and treat with Reveal Foliar. Research shows us that these two applications will provide results that are greater than the sum of their individual effects, so we are very excited about what this means in terms of potential profits to growers."

About EMD Crop BioScience

Originally founded as the Nitragin Company in 1898 after a Milwaukee entrepreneur purchased rights to a commercial process for the production of nitrogen-fixing rhizobia, Nitragin remained privately owned until 1982. In 1991 Merck KGaA, Darmstadt, Germany purchased the business. Now headquartered in Milwaukee, Wisconsin, EMD Crop BioScience is committed to advancing crop-enhancing technologies and making these products available to growers worldwide.

About Merck KGaA, Darmstadt

Merck is a global pharmaceutical and chemical company with sales of EUR 6.3 billion in 2006, a history that began in 1668, and a future shaped by 30,962 employees in 61 countries. In 1917 the U.S. subsidiary Merck & Co. was expropriated and has been an independent company ever since.

Items available for download include:

- A PDF of this news release

- Backgrounder on Reveal Foliar