Farm Progress America, April 20, 2018

Max Armstrong shares what it takes for a company to bring a crop protection product to market

Max Armstrong looks at the challenge of getting a new crop protection product from lab to market. Max shares that the process is the most stringent in the world. It takes 11 years to go from company research lab to market; and the process is transparent.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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